A travel agency is a company that structures, organizes, and sells travel packages to its clients. It acts as an intermediary between clients and various service providers in the tourism sector, such as airlines, car rental companies, insurance companies, hotels, and more.
In France, travel agencies also provide advice and ensure clients are aware of necessary formalities when entering a destination country. They are also responsible for closing any critical or dangerous destinations as advised by the Ministry of Europe and Foreign Affairs, while managing any problems that may arise with their suppliers.
Statistics reveal that there were more than 17,333 travel agencies in France at the end of 2018, with the majority of them being part of networks, such as American Express, Thomas Cook, Selectour, and TourCom. These networks may be integrated, franchised, or voluntary, offering independent companies additional services and negotiating power for better results.
Due to the crisis that started in 2008 and the competition from direct online sales, the trend among travel agency networks is towards consolidation and alliances. Some examples of this include the merger of Afat and Selectour in 2010, now called AS Voyages, or the alliance between TourCom and Manor in 2011. Three types of travel agency networks exist with various specificities, including integrated networks, franchised networks, and voluntary networks.
Integrated networks feature agencies belonging to the same financial group, with points of sale functioning under a single brand. Franchised networks unite agencies attracted to a specific brand that follow corporate guidelines, while voluntary networks include independent agencies that can retain their autonomy. Regardless of network type, travel agencies face the challenge of adapting to a changing market while providing high-quality service to clients.